PROFESSIONALIZATION IN THE MANAGEMENT OF TOURISM COMPANIES IN PUEBLA, MEXICO
Keywords:
Institutions, Professionalization, Training Programs, Tourism CompaniesAbstract
ABSTRACT
Higher education institutions in Puebla actively contribute to the professionalization of tourism business management in Puebla, Mexico, which involves the continuous improvement of staff skills and knowledge to optimize the tourism sector. This includes training in key areas such as hotel management, event planning, tourism marketing, and sustainable development. Universities such as BUAP, UDLA, UMAD, UVP, and others offer undergraduate and graduate programs focused on tourism and tourism business, preparing professionals to successfully lead and manage tourism companies.
Professionalization in tourism business management in Puebla has become a strategic factor for the sector's economic strengthening. Faced with an increasingly competitive and demanding tourism market, micro, small, and medium-sized enterprises (MSMEs) require specialized knowledge in administration, customer service, digital marketing, and legal regulations. Through training programs, diplomas, government-sponsored training, and partnerships with academic institutions, service quality and the formalization of Puebla's tourism sector are being promoted.
This communication refers to how BUAP supports the training of tourism professionals in the management of tourism companies in Puebla to consolidate and strengthen them as a strategic factor for the economic strengthening of the sector through the training of human resources.
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Benemérita Universidad Autónoma de Puebla (BUAP). (2024). Anuario estadístico 2023–2024. https://repositorio.buap.mx/rdocencia/public/inf_public/2024/0/Anuario-estadistico-2023-2024.pdf
Gómez, L., & Castillo, R. (2023). Transformación digital en el turismo mexicano: Retos y oportunidades para las MiPyMEs. Revista Mexicana de Estudios Turísticos, 15(2), 45–62. https://doi.org/10.22201/unam.rmet.2023.15.2
Instituto Nacional de Estadística y Geografía (INEGI). (2024). Cuenta Satélite del Turismo de México 2024. https://www.inegi.org.mx/temas/turismo/
Observatorio Laboral de México (OLM). (2024). Tendencias del empleo en el sector turístico 2024. Secretaría del Trabajo y Previsión Social. https://www.observatoriolaboral.gob.mx/
Secretaría de Turismo (SECTUR). (2024). Informe nacional de competitividad turística 2024. https://www.gob.mx/sectur
Secretaría de Turismo de Puebla (SECTUR Puebla). (2025). Informe del primer trimestre del turismo en Puebla 2025. Gobierno del Estado de Puebla. https://ceigep.puebla.gob.mx/docs/boletines/turismo-2025-1.pdf
Urbano Noticias. (2025, agosto 16). Entregan 431 reconocimientos a prestadores de servicios turísticos y Policía Turística. https://www.urbanopuebla.com.mx/gobierno/entregan-431-reconocimientos-a-prestadores-de-servicios-turisticos-y-policia-turistica/
Universidad de las Américas Puebla (UDLAP). (2024). Licenciatura en Turismo Internacional: Plan de estudios 2024. https://www.udlap.mx/ofertaacademica
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Copyright (c) 2025 Sara Cecilia Vega Cervantes, María del Consuelo Castañeda Barrera, María del Rosario Candia Díaz, Mónica Flores Cuautle
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